During election night, you saw the sign, according to some of the crowd, "cassoulet" what does this mean?

I know that cassoulet is a dish of French beans, but what was the average of the banner / sign during the election night?

From Wikipedia: Cassoulet received an unexpected burst of glory in the U.S. states on election night 4 November 2008, when a great "cassoulet" banner has been repeatedly brandished by a crowd gathered outside the studios ABC News' Times Square in New York. This banner has been a joke made by a French show ("The Diary") that was broadcast New York just for the election. "Cassoulet" was just a message for this show.

Designing Signs and Banners in Adobe Illustrator CS3, chap 2

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